3 Marketing Trends To Consider In 2023
There are new updates every day in the marketing world and it’s difficult for even professional marketers to keep up.
Social media in particular, changes constantly and marketers are having to master their skills on new channels and new formats every couple of months.
So which trends should you be considering for your marketing strategy in 2023?
Firstly, if a trend doesn’t fit in with your current marketing strategy, then you don’t need to embrace it. Stay focused on the goals you’ve set and the strategies that will get you there.
However, staying on top of marketing trends helps to keep you ahead of the curve and ensures your brand doesn’t look dated or out of touch.
I’ve cut through the marketing noise for you to highlight what I think will be the most important trends for most small business brands in 2023.
Here are a few trends to consider;
Short Form Video
Short form videos (short video clips) have been a trend for some time but are expected to continue to grow in 2023.
You’ll see an increase in higher quality videos from brands with the content providing a high value such as podcasts or educational clips.
The difference this year is the trend of repurposing these videos in various forms of marketing and SEO platforms such as on websites, YouTube shorts and Linkedin.
Tip: The key to doing this well is to create content that gives value to your audience and create it consistently.
2. Human Centred Content
Sharing human centred content in 2023 will continue to be key for most brands in their marketing strategy. People like to see people so you’ll see brands using less formal content and sharing more personal stories.
This type of content works as it allows people to put faces to your brand and creates a real relationship with your community.
Tip: If you’re comfortable to do so, blur the lines slightly between personal and professional and show the real people behind the scenes.
3. Social Media SEO
A specific trend for social media rather than marketing is that more people are expected to use social media to search this year than previously. Brands will become more aware of this in 2023 as they make sure keywords are used in the social media content and ensure their social profiles are ‘searchable’.
Tip: Update your social media profiles with keywords related to your brand to make sure that your ideal audience can find you.
Overall, don’t jump on the back of trends for the sake of it or get distracted by ‘shiny new things’. Stay laser focused on your marketing strategy and only embrace trends if they are going to help you to achieve your marketing goals!