Every business owner wants their business to be found easily online and creating blogs for your business website is a great way to attract attention online and engage with your ideal audience.

Artificial Intelligence tools such as ChatGPT are incredibly powerful tools that create efficiency and are reshaping how we work within our businesses.

It’s exciting. There have been some impressive examples of how it can enhance marketing strategies from advanced consumer research to fresh content ideas.

There are new updates every day in the marketing world and it’s difficult for even professional marketers to keep up.

Social media in particular, changes constantly and marketers are having to master their skills on new channels and new formats every couple of months.

So which trends should you be considering for your marketing strategy in 2023?

Creating a marketing strategy doesn't need to be overwhelming. When you break it down- it's just a simple action plan.

It's likely that you're doing a lot of it already but you need to make sure you're putting your marketing efforts into the right things.

I constantly get asked how to write a good marketing plan and I’ve seen some brilliant examples over the years in large organisations and in smaller ones.

Regardless of the type of business, here are the 3 biggest mistakes I see businesses making with their marketing strategy:

If you don’t know what you’re doing, marketing your business can be expensive and time consuming. Paying for your advertising can be really effective but if you’re just starting out, it’s worth exploring all of the free ways to market your business first.

Here are a few helpful tips on the best basic ways to market your business easily- for free.